About the book
In 2014, Alexander Graf penned "The E-Commerce Book," revealing strategies that set apart online retailers from traditional ones. The book quickly became a definitive guide, selling over 20,000 copies worldwide. A decade later, platforms like Amazon, Temu, and Trendyol have transformed commerce. In today's landscape, where physical stores, e-commerce, and marketplaces converge, old strategies no longer captivate customers. This evolution is a key topic in the Commerce Talks Podcast and Graf's latest book.
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About the author
Alexander GrafAlex is a visionary within the world of commerce. He has more than 20 years of experience analyzing business trends and providing valuable insights to business leaders through his articles and books, including the industry benchmark, The E-Commerce Book which has become a standard work in the retail industry and at universities.
Alex is a regular speaker at the industry’s biggest commerce and technology events, Alex also runs a successful German-speaking blog and podcast called Kassenzone. Alex has co-founded several digital economy companies, including Spryker, a leading B2B commerce platform, Etribes, Europe’s leading Amazon agency Factor A, and Hamburg born AboutYou.